GODURBAN! / IDENTITY
–
Public transport energises and enriches entire communities by enabling people from all walks of life to access opportunities that allow them to grow, develop, and accomplish. GoDurban! aims to provide a seamless, cost effective, flexible and safe transport experience for the people of eThekwini. The emotive name and vibrant logo, developed for the city’s new R20 billion transport plan, represents a fresh, enthusiastic approach to an organisation that is always on the move. Contained in a single unit for easy and flexible application onto any communication material, it is highly visible and memorable in its simplicity. It is vibrant, fun and friendly and creates an energetic call to action as well as a powerful and unified show of support for our city.
