Wild Cub
IDENTITY DESIGN
A BRIEF BRIEF
Create a distinct identity for Publicis Manila's design division in order to differentiate them and their services from the agency's above-the-line work.
Create a distinct identity for Publicis Manila's design division in order to differentiate them and their services from the agency's above-the-line work.
WHAT'S THE BIG IDEA
Hand-drawn, doodle rendition of a lion cub. It’s a nod to the mother company’s logo of a lion but also it represents the unbridled creativity of the group.
