The Rig is a fictional energetic nightclub in downtown Oklahoma City, Oklahoma.  I came up with a concept that celebrates the significance of oil and energy in the area. When people are out on the town in the evening, they can't help but notice the iconic rig that extends outside of the nightclub.  When people walk into The Rig, they should feel the energy.  The nightclub consists of two stories: a first floor energetic bar and a second floor energetic club.

Inspired by oil rig architecture and rising energy, the logo displays energy booming out of the word "Rig" and gives the viewer a sense of elevation.  The drink menu reflects OKC's downtown demographic of ages 20-40 with an average income of $40,000.The Rig is where downtown OKC's energy rises.