• Add to Collection
  • Tools Used
  • About

    About

    PubMatic is the leading marketing automation software company (Ad-Tech). Working with product management and engineering teams I'm overseeing U… Read More
    PubMatic is the leading marketing automation software company (Ad-Tech). Working with product management and engineering teams I'm overseeing User Experience, Interaction Design and Visual Design. Employing activity-centered design methodology, goal oriented task flow analysis and expert review, I'm designing for ease-of-use, optimum user task flow and seamless interaction. In order to design the best user experience I'm participating in user research, drafting user-journeys, building screen-flows, designing wireframes and mockups, overseeing visual design, interactive prototypes and user testing. Read Less
    Published:
Ad-tech enterprise platform experience design
I worked on several design initiatives as a Principal User Experience Designer at PubMatic—a leading advertising automation software company for publishers (B2B)—with the ultimate goal of delivering frictionless digital customer interactions.

My primary objective was to present a clean and simple user interface and design for effortless interaction. I focused on visual quality, robust features and business-class functionality.

My work involved the redesign of the entire platform’s look and feel and usability improvements, while dealing with very complex data sets and “must-have” functionalities. I made UX improvements on several of their existing applications, helped develop and refine UI pattern libraries and interaction guidelines, implemented a brand new UI Styleguide and created common component libraries.

I performed extensive user research, wireframing, interaction design, prototyping, user-testing, and visual design.
The result was improved user experience on the platform and very positive feedback from customers that lifted the overall net promoter score for the company.