With a brief to design ‘an interactive installation that expresses the exceptional nature of Coutts’, this proposal outlined the creation of a projection house within the bank, in the image of a scale model of the original Coutts building.

With the aim of reviving and presenting the family artefacts and values that are within the bank today, a projection slideshow takes viewers on an atmospheric tour through Coutts’ unique history. 

59 Strand
Published:

59 Strand

Submission for the 2012 D&AD brief to design an installation that expresses 'the exceptional nature of Coutts’. Proposal format.

Published: