This historical brand has its roots in the eighteen century and has become today an epitome of British masculine style. British style has always been quintessentially proper, minimalist and functional, so guided by these values I projected the new website both by the UI and UX side. The graphic interface convey the brand's classic essence and in the meantime opens to more contemporary technical solutions, the website navigation has been kept simple and functional. The resulting design presents a gentle blend of e-commerce functionalities and the ample editorial part.
