Audience for this campaign is the general population of Japan. The goal is using the concept of mending broken things with gold to show that mental illness doesn't mean a person is broken, but with proper help can heal. The poster and ad encourages people to seek out free and private therapy through phone provided by www.telljp.com. The photos are by Isabella Liu, and jewelry designer. This campaign was done in an educational setting and not meant for mass production or profit, but for learning purposes only.