I was an anxious child and easily distracted. Whenever my mom took me shopping with her, I dreaded the cereal aisle. It was the worst thing ever for me. In the sea of rainbow colors, all jumping out at me, all screaming for attention, I found myself gravitating towards the simple black and white packaging. The generic label made my brain feel happy and calm. Simplicity still makes my now-adult brain feel happy and calm, and it often finds itself into my work.