This is a rebranding proposal for the 350 Main restaurant located in Park City, Utah. This city holds the anual Sundance Film Festival.

 

The restaurant achieves 20 years in business this 2016. And it has gone moderately well, located on the main street of town, offering interesting bold cuisine mixed with a worm and profound place.

 

So the idea for the rebranding is simple, keep the essence and evolve the brand form the visual identity for a stronger experience, always taking in account the features an concept of the restaurant and its context, which has a mixture of textures, colors, materials and spaces.

 

The images are part of a pitch that intends to project a wider change. Starting with the identity, the evolution could reach the restaurant itself and catch on with a "fresher" approach but keeping in touch it´s high standard on the interior design, the web applications and martketing tools. The goal is to portray the renovated essence of the place and sell the space for special events

 

 

 

 

More material to come

P.