MinimalDEsign realized a campaign for AOB Onlus. This charity offers support to cancer patients and their families during the most difficult moments.
The MinimalDEsign concept champions this good cause by depicting AOB Onlus as the source of essential help that is needed to deal with the difficulties in everyday situations.
The development of the creative concept was followed by a digital and social media campaign, which aimed to spread awareness as well as raise funds for the charity.
