Checkpoint is an Italian, well-established sportswear company in the fashion, with 7 stores. Recently it has redefined its positioning in terms of product by favoring the streetwear proposal, consistent with current fashion trends.
The group chose MinimalDEsign for a rebranding strategy to celebrate 40 years of activity and to update its communication guidelines including logo, stationery and finally its brand digital presence.
MinimalDEsign was in charge of Checkpoints’s social management (Facebook and instagram). Communication was completely revolutioned by the redefinition of the type of content, the targeting, a more recognizable style, the smart use of memes and contest.
The main goal was to enhance the brand presence and spread its fashion style by expressing it with a specific highly strategic content marketing activities.
MinimalDEsign also contributed to the creation of self-produced context, developing ad box photo material for Checkpoint - from scouting new faces and locations in line with brand identity to both digital and analog shots and post production process.
The ultimate aim was to increase brand attribution as well as stimulating and satisfying user experience that could evolved into brand loyalty.