For Flywheel's new branding relaunch, they brought me on broad to oversee it's implementation through all aspects of their content. I designed bikes, retail products, digital & print templates, and interiors to align with the new branding. Art directed and designed the relaunch of Flywheel’s new website, bike screens, digital TORQ board, internal & external print and digital communications. I also collaborated with the campaign photographer to curate and edit all photo-shoot imagery. Worked with Siegel + Gale to refine new branding for Flywheel Sports.
Art Direction & Design: Aine Zhou
Art Direction & Design: Aine Zhou
Photographer: Justin Steele
Agency: Siegel + Gale
