Concept
The problem found with Chappies is that it has simply been forgotten. The novelty of eating Chappies bubble gum has worn off. But, Chappies is more than just bubble gum, it is also a talking point, a conversation starter. The entire campaign focuses on blowing the mind of the consumer. The consumer must be in awe of Chappies, so much so, to spark a desire in them to share the knowledge they have learnt and the bubble gum they have learnt it from. We want the consumer to feel like they have the power to get people laughing and thinking from what they have learnt. Thus, the consumer will feel proud about knowing what they do and be able to laugh at where they got the information.
Grape Flavoured Chappies Poster
"Blow their minds by expanding yours"
Cool Cherry Chappies Poster
"Blow their minds by expanding yours"
"Blow their minds by expanding yours"
Watermelon Chappies Poster
"Blow their minds by expanding yours"
"Blow their minds by expanding yours"
Spearmint Chappies Poster
"Blow their minds by expanding yours"
"Blow their minds by expanding yours"
Fruit Chappies Poster
"Blow their minds by expanding yours"
"Blow their minds by expanding yours"
Ambient Advertisment
Hot Air Balloon that looks like a giant bubble blown by bubblegum
"Blow their minds by expanding yours"
