We had a sudden introduction to Zeven through an agency- All that Hype. Post our first project with Zeven (an athletic brand, brainchild of Mahesh Bhupati), endorsed by the top players from Cricket, Tennis and Speedwalking, Zeven approached us for a Women’s Day campaign. The script focused on women and how they give up their love of sport for other duties. We followed 3 women at various stages in their lives and showed the world how despite the preconceived notions, being a woman in India does not necessarily mean that you cannot follow your passions. We even made a few top 10 lists of women empowerment campaigns!