THE BRIEF
With Holi coming up, Mirinda India contacted Studio Fry to work on some marketing content for Instagram. The team provided us with a graphic for a Holi themed can and asked us to make something fun and energetic, to bring in the "Fun"
THE ASSETS
We took up the challenge and started off with going over brand guidelines as well as the assets on the can graphic. We worked up some of the assets from the global team as well as some custom assets based on the can graphics, below are some of the tests we made.
STYLEFRAMES
We mocked up some quick frames and some ideation based on the assets and brief. Then we got to work creating the final film you see above.
THE SHORTIES
For Instagram marketing Mirinda also wanted some shorter clips to put on their page. They ended up with over 80million views in the week preceeding Holi!
CREDITS
CLIENT : PepsiCo India
Director : Devang Singh & Vidur Gupta
Motion Graphics : Vidur Gupta
Character Animation : Arush Dev
Intern : Ananya Jain
Shorts Editing : Anand Katoch
Music : Premium Beat
THANKS FOR WATCHING!
