We went with a simple solution. We brought the authentic American cafe to India. The logo took up the quintessential American stars and stripes and was fashioned into the shape of a restaurant coaster. The font reflects the young, vibrant nature of the cafe. All graphics and visual elements were created from the American urban landscape. We also delivered the complete American experience through a 30-foot wall mural depicting the streets of Manhattan with all its infectious energy; an astounding piece of work that will make you forget that you are in India.

 

The entire packaging, restaurant graphics, wall signage and other collateral were developed in the same vein.