CLAP is an Indian craft beer brand launched by an experiential liquor store in Mumbai which brings luxury and liquor together. Branding and packaging design company OH! Design Studio gave CLAP its brand identity and designed the beer growler bottle labels.

This beer packaging design captures each flavor’s spirit in its label. At the top end of the trunk line are playful illustrations of the flavors, bringing to life the craft beer flowing from keg to tap! The addition of the details like the subtle design of cityscape at the bottom adds a layer of modern vibe to these designs. The label feels great in the hand with the effect of metallic color tones of the base along with the premium foiling.