The USA Today +Me app was aimed at creating a unique news source for users based entirely on thier browsing history and related keywords to show the top 5 things a user would be interested in reading - being very mindful that the users on an app would be most likely limited in how much time they had available and we wanted get them to what thier interests were as quickly as possible. Simply put, the more you user it, the most accurate your personalized news would be.

 

Roles Involved: Art Direction, Wireframes, Visual Design