Autoblog obsessively covers the auto industry with news, reviews, podcasts, amazingly beautiful photography & spirited commentary on automobiles & the automotive industry. Autoblog has grown to become one of the largest enthusiast websites for automotive coverage in the world, with nearly half a billion page views each year. For this complete redesign / CMS overhaul, we created multiple prototypes to user groups & we listened closely to our user feedback & suggestions, refined & enhanced the prototypes and then conducted even more usability tests to help hone in on what our users wanted. To accompany the site launch we created an app so users could not only enjoy great automotive coverage & news on the go, but also integrated localized auto shopping that helps the user research, configure, and compare.
All in all, this was a very fun and unique project to be a part of - a great team of crazy talented front end & back end developers, passionate editors who know their users well, & product & business folks who care about the user experience & want to make the site as good as possible.
Role: Art Direction, Wireframing, Visual Design, Iconography
Work created in 2011