Triumph BuddyUp App on Facebook
A Facebook App developed for Triumph Australia to match women with fitness partners in their local area.
A Facebook App developed for Triumph Australia to match women with fitness partners in their local area.
Keeping fit and active is easier when you have a friend to join you, right?
BuddyUp is Facebook application developed for Triumph International Australia (women's lingerie) that matches women with a fitness partner in their area, based on similar fitness goals and geographic location. It's a world first initiative (as we know it) and was supported by brand ambassador and fitness icon, Michelle Bridges.
The app allowed women to contact their matched fitness buddies via a Facebook message directly from their BuddyUp profile. Helping women to explore the new Triaction range, a sports bra type was also matched to each participant, based on intensity of exercise.
BuddyUp is Facebook application developed for Triumph International Australia (women's lingerie) that matches women with a fitness partner in their area, based on similar fitness goals and geographic location. It's a world first initiative (as we know it) and was supported by brand ambassador and fitness icon, Michelle Bridges.
The app allowed women to contact their matched fitness buddies via a Facebook message directly from their BuddyUp profile. Helping women to explore the new Triaction range, a sports bra type was also matched to each participant, based on intensity of exercise.
With a brief to re-engage the community on the Triaction sports bra page and promote the new range, BuddyUp went one step further in generating a good news story around the brand and it's role in inspiring women to achieve their goals.
Supported by a comprehensive traffic driving strategy and integrated communications plan, fans of Triumph Triaction doubled with engagement and interactions on the Facebook page also increasing.
As the project's Digital Strategist working with the Head of Interactive Strategy, my responsibilities included:
(Work completed as Digital Specialist for BCM Partnership, 2012)
Triaction BuddyUp Landing page.
Completed BuddyUp profile page with list of matched fitness buddies and recommended Triaction sports bra.
Visitors to BuddyUp could share the App and chance to win via Facebook, Twitter and email.
Link to BuddyUp on the Triumph International Australia website.
EDM sent to the Triumph International Australia email database.
Feature in B&T. Triaction BuddyUp also featured on other advertising news sites including, AdNews and Mumbrella.
