I wanted the look and feel of the Spring Boat Show creative to be visually inspiring and inviting. The logo was designed to be easily recognized and versatile in uses. The color palette and typography is fresh and modern. The goal was to have graphic elements that work in a variety of mediums, such as the free admission flag and the rainbow footer.
The harmony of the graphic elements, photography and typography combine to create a fresh and visually exciting package.
Art Direction & Design Brad Peck
Created at Mercury Marine
Created at Mercury Marine
