Founded by Ben Allen, The House of Artists grew from a passion for art, interiors and the transformation of space. They had a strong vision of what they wanted to achieve and approached us with their ideas. We built a brand, designed swatch books and point of sale material, created interior visuals and built a website on what was a very memorable project.
SOLUTION
There was a lot of demand for custom functionality with this website, from the crop tool itself to the custom content types, and dynamic linking between artists and products, so we turned to Expression Engine to build the CMS. Together with CartThrob we were able to deliver a high end website and still maintain a user friendly experience for both client and customer.
RESULTS
We created an intuitive experience that's simple and lets the product be the main focus. The result is a fully bespoke website with a dynamic crop tool never seen before on imagery of this scale. The site delivers a wealth of information to accompany the extensive choice of imagery as well as a strong print presence unifying the HOA brand across print and digital mediums. In addition, by using Expression Engine we created a backend that's as smart as the front end
