Filmed across the UK, France and Australia. Behind the tide was a film three years in the making about individual artists and creatives in the surf community. We were asked to create a platform that allowed the stories featured in the film to be told through digital and physical mediums.
SOLUTION
We began by stripping the project back and creating a hand written logo that we felt would engage this genre of movie watchers. We then incorporporated the branding across web, print, packaging, POS and the dvd itself as we began to build a campaign to engage the public's imagination.
RESULTS
We established an online solution for Behind the tide, successfully launching the website with a strong social media campaign that accompanied the point of sale and physical dvd launch. This helped to boost the online interest in the film around the world as it was selected for 12 international surf film festivals and featured in countless surf magazines.
We established an online solution for Behind the tide, successfully launching the website with a strong social media campaign that accompanied the point of sale and physical dvd launch. This helped to boost the online interest in the film around the world as it was selected for 12 international surf film festivals and featured in countless surf magazines.
