Amnesty International are one of the worlds largest human rights organisations, but the number of youth members is on the decline, the core barrier being people not seeing human rights as relevant to their lives. Many don't understand what Amnesty International does, or how they can help. We need to get young people to Take Injustice Personally.
Amnesty International are a group of individuals collectively fighting for human rights. If you believe in human rights, if you believe in justice, then you too are Amnesty. So ask yourself: am I Amnesty? A simple question with a powerful answer that evolves into a global movement.
This campaign highlights that we can ALL play our part, whether it is signing a petition, ensuring fair pay for your workers or simply putting a YES sticker on your car to spread the message. Sharing these stories informs those who would otherwise think ‘but how can I help?’, highlighting the power of the individual, and the power of these individuals collectively fighting for human rights.
