Brief: Footnotes is a charity that uses a set of drawing related strategies that show people how
to visually think and express themselves. The brief was to help the charity communicate what they
do as simply as possible in a way that doesn't lose their message of providing ‘Hope when hope is all but lost’.
Solution: Footnotes helps people change their lives starting with a just a piece of paper.
I created a stop motion video to communicate how using something as simple as a piece of paper can have a big impact. The intention was that the audience would get an real essence of what the charity is about, and would want to find out more.
A leaflet for when something tangible would be needed. It provides more information about the charity and doubles up as a Footnotes poster, yet still communicates the potential of a piece
of paper.
Behind the scenes
Special thanks to Will Rea for the music,
& Rosie, Molly and Harry for being my beautiful assistants.
