Dairy Gives You Go
Rediscover Dairy needed to communicate the health benefits of Dairy to image conscious South African teens in a way that they can relate to. So, we created super-model “Loretta Rush”, the one-woman wildebeest stampede, that turns the fashion world on its head. By delving into the fast-paced world of a Fashion TV exposé we were able to bring the idea of “Dairy Gives You Go” to life in a way that had South African teens begging for a ticket to the Loretta Show.
CREDITS:
Agency: FoxP2 Cape Town
Copywriter: Bella Evans, Safaraaz Sindhi
Art Director: Lubabalo Mtati, Heidi Kasselman
Executive Creative Director: Justin Gomes
Producer: Katherine Searle-Tripp
Production House: Plank
Director: Pete Pohorsky
