To celebrate the launch of the Cassandra Global Love Report, the marketing team proposed we create some type of interactive activity to send our subscribers. Our brainstorming yielded the idea of a Tinder type game that displayed Cassandra quantiative research and insights rather than user profiles. The goal was to drive players back to the main website.

 

As an amateur coding enthusiast, I took on the entire project from start to finish. I designed all of the mockups, collaborated with a developer to get advice on how to deal with the tricker JavaScript functions, and helped write copy and pull stats. The end result is a fully interactive experience that promotes the newest Cassandra Report findings in a fun and relevant way.