Gridiron Labs worked with MiLB Hudson Valley Renegades Sr. VP and General Manager, Eben Yeager, to conceive a brand story around Hudson Valley’s rich history in the Revolutionary War. Where the “Americans stymied British attempts in 1776-1783 to control the riverway and sever New England from the rest of the colonies”. The result is a fortified “HV” monogram and shield inspired by George Washington’s original coat of arms which represents protection, defense, and honor. Defend the Fort.