Gridiron Labs worked with FXFL Commissioner, Brian Woods, to carve out a unique, historic brand ID for the pro football starved market in Omaha that was connected to Nebraska’s renowned fossil history. Mammoths roamed modern-day Nebraska up until the species’ extinction about 10,000 years ago, a shoe-in for a tough gridiron brand. Omaha Mammoths were an immediate hit with fans and rightfully became a dominant force in the FXFL with a nearly undefeated record.