In November 2015, South African Breweries (SAB) launched a new beer into the market as part of the well known Carling family. Blue Label, is a single malt beer, a first for SAB. We were tasked with introducing it to South Africa with the heritage that the Carling brand deserves.
Agency: Ogilvy Public Relations
Creative Director: Dan Nash
Designers: Glenn Kisela & Tanya de Jongh
Strategist: Awie Erasmus
Group Account Director: Pippa Holland
