The campaign messaging was to illustrate that being a man is about more than
the stereotypical image society has built of a man that has no emotions, is never weak etc. The first ask was to
design artwork for a confession booth where men would be able to write down issues that they struggle with.
I designed an iPad consumer journey & laid out how each page should look for consumers to interact with in the booth.
I designed postcards for men to write their confessions on.
I designed lollipop stands that would be placed in the area around the confession booth. Here are some initial concepts.
How it turned out.
Agency: Khoi Kreative
Executive Creative Director: Warren Le Grange
Creative Director & Designer: Glenn Kisela
