The nostalgic appeal of the Love Hearts brand doesn’t end with sweets!
Gibsons Games Jigsaws, a favourable family-owned brand, had the opportunity to represent the Love Hearts brand whilst engaging with a new audience. The combination of a classic source of entertainment with the charm of these captioned sweets, formed a sentimental gift idea with a novelty edge.
All that remained to complete this vision, was a gift packaging design that would draw immediate attention and encourage consumer engagement. Upon receiving this special request, SPARK! set out to convey the iconic, retro look of both the Love Hearts sweets and the existing packaging - providing instant recognition.
Inspired by the brand, our packaging concept portrayed the product with bright pink ends, a double hit of white for the body, and vintage font, resulting in a timeless appeal. With a solid tin construction, the packaging became a re-usable keepsake. The simplicity of the graphics highlighted the jigsaw content, whilst maintaining the key art associated with Love Hearts.
