Star Wars Rebels & Lego // Build your own Droid
The launch of Star Wars Rebels added yet another exciting dimension to the beloved franchise. SPARK! had the privilege of joining forces with both Disney XD’s Star Wars Rebels and LEGO to create a distinct campaign with a heavy focus on boosting retail sales and increasing awareness around the release of Season 2 of the TV series.
Detailed groundwork consisted of a 360° approach covering everything from On-Air, Online and In-Store, to Print and Packaging.
The campaign was created to encourage a practical way of attracting the younger audience to personally engage with the Activation.
Building their own droid, helped by the inspiration kit, provided the freedom for young fans to make their ideas a reality. Final droid creations could then be brought to life through our online Activation website, and participants would be in with the chance of winning LEGO prizes with the opportunity to feature as a voiceover in the next season of animated adventures.
Every KPI set for the campaign literally went off the roof, increasing LEGO sales at an impressive double figure rate whilst drawing in an astounding level of brand awareness.
