Brain cancer is overlooked in the medical community as a “too hard” basket case disease, and it does not draw anything close to the celebrity endorsements and scale of money that other forms of cancer do. Brain cancer patients, disproportionately children, are therefore left to fend for themselves in comparison to the victims of more treatable cancers, and it was up to Cure Brain Cancer and Tongue to ask donors to not let them fight it alone.
I provided storyboards, layouts and an animated logo for the above the line creative, and designed a responsive and lean website that would help drive visitors to donate, purchase merchandise and get involved in CBC related community activities, as well as a confronting OOH print campaign, all to help drive much needed funds into the charity.
CD - Jonathan Pease
Head of Art - Ryan PriceTVC
Billboard
Shopalite
Shopalite 2
