I played a central role in bringing the new Audi R8 at Melbourne’s White Night in 2015. Involved directly from the ideas stage, me and my colleagues created a forest of neon beams to surround the R8 in ethereal light. I then animated the beams, using them as a sort of digital display to create dramatic and ethereal light patterns that played in sync with a visceral electronic score. The display caught the attention of White Night visitors throughout the event and won much earned media.
CD - Jonathan Pease
Head of Art - Ryan Price
Art Director - Pin Athwal
Some stills from the activation in idle mode, Melbourne White Night 2015.
