Tekton Font Promotional Booklet

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This booklet and poster are promoting the font family of Tekton. The theme and design of the promotional pieces were inspired by the font itself. Tekton has a handwritten quality, but according to my research, it is sometimes used for blueprints which are very structured. The main structure and layout of the booklet and poster are very organized and meticulous, but there are several informal elements throughout such as post-it notes, “tears” with tape over them, and coffee stains. The booklet and poster show each character of the font in each of the different font styles (such as bold, extended, condensed, etc.).