Soulpepper Identity System
This identity system is for a theater company in Canada called Soulpepper. One of the main characteristics of this company is that they perform classic plays but perform them in a modern manner. This relationship between modern and classic themes was the inspiration for my design. The logo I created utilizes a modern sans serif font, but overlays a classic pattern on top. The pieces designed for this system include a logo, business card, letterhead, envelope, poster, playbill, and season catalog. Each of the pieces follows
the A4 paper size system used in Canada.
the A4 paper size system used in Canada.
Playbill and season catalog
Envelope, business card, and letterhead
Inside spread of the season catalog (displaying the information for two of the plays)
Poster for one of the plays
