BRIEF
One of the most loved and known Italian brand, yet one of those perceived as most old-fashioned, asked to create a digital operation to refresh the brand and celebrate under a new light its 130 years of activity.
#130SECONDI. The first video mission supporting all the everyday heroes: #EROIVERI
WEB COMMERCIAL: #130SECONDI
It works easily: through the website montenegro130.it, user can choose which organization to support and share the 130-second video. Each organization receives a portion of 130.000 euros Amaro Montenegro made available, according to the quantity of votes received.
TV - 30"
MONTENEGRO ACTION KIT
WEBSITE | MONTENEGRO130.IT
SOCIAL STUNTS
RESULTS
CASE HISTORY
Client: Amaro Montenegro
Agency: Armando Testa Group
Agency: Armando Testa Group
Executive Creative Director: Michele Mariani
Creative Director: Jacopo Morini
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Barbara Ghiotti
Digital Art Director: Francesco Mazzone
Director: Giancarlo Spinelli
Production company: MADE
Audio Company: Top Digital
Soundtrack: "We Are The Guardians" - Fabio Castelli
Website Development: Med Use
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Barbara Ghiotti
Digital Art Director: Francesco Mazzone
Director: Giancarlo Spinelli
Production company: MADE
Audio Company: Top Digital
Soundtrack: "We Are The Guardians" - Fabio Castelli
Website Development: Med Use
