Always the best choice
Multi-channel campaign leveraging local specificities that plays on the little big daily dilemmas.
The campaign was aired across different European markets and will include many different channels, from press and billboards to television, from trams/buses to digital, and huge out-of-home presence in some cities during summer.
The campaign was aired across different European markets and will include many different channels, from press and billboards to television, from trams/buses to digital, and huge out-of-home presence in some cities during summer.
Fast food or restaurant? Workout or disco? Eating healthy or eating good? The day is full of decision to be made.
But is it necessary to choose?
But is it necessary to choose?
Translation: HEALTHY - TASTY. Chiquita is always the best choice.
ITALY - BUSES
Translation: GET ON - GET DOWN. Chiquita is always the best choice.
ITALY - NAPLES
Translation: HURRY - SLOWLY. Chiquita is always the best choice.
Translation: CAPRI - ISCHIA. Chiquita is always the best choice.
ITALY - ROME
Translation: C'MON - C'MOOOON!. Chiquita is always the best choice.
ITALY - LIGURIA
ITALY - LIGURIA
Translation: LEVANTE - PONENTE. Chiquita is always the best choice.
Translation: SAND - ROCKS. Chiquita is always the best choice.
ITALY - TUSCANY
ITALY - TUSCANY
Translation: MISANO - MUGELLO. Chiquita is always the best choice.
ITALY - PIEDMONT
ITALY - PIEDMONT
Translation: TAVERN - PUB. Chiquita is always the best choice.
GERMANY
GERMANY
GREECE
SOCIAL MEDIA CONTENTS
Client: Chiquita
Agency: Armando Testa Group
Executive Creative Director: Michele Mariani
Executive Creative Director: Michele Mariani
Art Director: Barbara Ghiotti, Tommaso Casarini, Giulia Richetta
Copywriter: Sara Greco, Pierfabio Iannuzzi
Production Company: Little Bull
Post Production and 3D: Tax Free
