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R&D Group KENNWERT - Visual Identity

Signe Vej Ugelvig
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Corporate Identity CI concrete Booklet Layout Logotype book design mock up
About
KENNWERT is a research and develop group focusing on smart surfaces related to the construction industry. They strive to make products that are able to solve problems. KENNWERT is a collaboration between engineers, artists, architects, industrial designers, urban planners, physicists and chemists. They believe in the power of joined forces from different fields. The target group for KENNWERT are architects and engineers. 
 
Concrete is their main component when developing their products and they manage to exploid all of its positive characteristics while combining it with functionality and aesthetics. 
 
KENNWERT's first product, BlingCrete, is light reflecting concrete which can be used for several different construction purposes.
Two other products from KENNWERT is TouchCrete and DysCrete.
 
 
 
Concrete + glass beeds = light reflecting concrete 
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
^ BlingCrete
 
 
 
Concrete + signal-processing unit = touch sensitive concrete
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
^ TouchCrete
 
 
 
Pay off
It was important for me to emphasize that KENNWERT is not just making traditional concrete elements - it is not just a concrete wall - it is a light reflecting concrete wall. There is always more to their products and more to it became their pay off. 
 
 
 
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
 
 
 
Logo - Colours - Typography
The logotype should reflect the many aspects in KENNWERT. They are combining knowledge from different fields and that brings another dimension to them as a brand and to their products. 
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
 
 
Stationary
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Brand Campaign
The add's are based on the dilemmas the target group often face - the choices they have to make. Ex. Design > < budget. I have chosen words that normally is not associated with each other and put them in the same sentence - to show that at KENNWERT you do not have to choose one over the other.
 
The black and white contrast support the contrast between the words. The add's serve as a manifest for KENNWERT.
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
.
 
 
 
Product Campaign
The first product campaign is for BlingCrete. Instead of forcing pictures of already build constructions I chose to use close up images in order to let the target group use their imagnitaion and picturing BlingCrete used in their own constructions.
 
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
.
 
 
 
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
 
 
 
Web
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
 
 
Booklet
Made to keep inside binder - placed within current project sketches.
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
Thank you for watching.
 
 
Corporate Identity CI concrete Booklet Layout Logotype book design mock up
R&D Group KENNWERT - Visual Identity
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Signe Vej Ugelvig's profile
Copenhagen, Denmark

R&D Group KENNWERT - Visual Identity

This is a school assignment from The School of Visual Communication, Denmark. I do not own the rights to any of the photographies or text used in Read More

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