American Food Ingredients–a dehydrated vegetable manufacturer in Southern California, was in need of a complete brand identity package. With research on both industry competitors and also their personal goals, I created a brand system that helps bridge the gap between their product and their customers. Everything from an iconic logo, collateral, trade show booth designs, to a company presentation deck all tell a consistent story of their company. The look and feel brings the human element, and an organic feel into their company.