Amy Varga, an independent fundraising consultant based in Portland, Oregon, identified the need for a brand refresh and more complete brand system, along with a web presence. The goal of the brand update was to offer a more friendly and approachable voice. Lines and font families move from thin san serif to bolder, more playful fonts. Colors are warmer and brighter, and typography and imagery all reflect Amy’s personality. The web experience offers users inspiration, rather than a list of do’s and don’ts.