E-MOTION // the emotional boxes

emotion interaction interactive installation materials synesthesia colors boxes tourism

The objective of the multi-emotional boxes, is the implementation of

an innovative "synesthetic system" for the creation of an "experiential tourism":

a new way to live and visit the touristic circuit of a City.

The user is transformed into an "actor", someone who is actively involved

into this journey of discovery of a certain place.

The user is invited to touch, hear, be inebriated, taste

and see the hidden secrets,traditions,charecteristics,

and details of a territory, by getting in contact with

different "key materials" and

using all his senses to discover them.

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But what is E-motion?

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Is an interactive platform that will be able to reveal

the intrinsic beauty of an area. Its structural components are:

- an APP-lication;

- a signage system placed in the several

points of touristic interest around the city;

- and, finally, an interactive installation made of

multimaterial boxes, comprising a series of QR Code

for "bonus contents" (Video or interactive

activities specially designed).

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This is the first prototype of the project ,which

was created for "Città della Pieve", an

ancient city located in the "green heart"

of Italy, between Umbria and Tuscany.

The citizens has believed in the project,

and it is now the first city to implement

the new platform in its own territory,

demonstrating its great potential.

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THE PROCESS

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"how i built it"

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In the next images are shown the

visual contents hidden behind

the Qr codes placed in the

different EMOTIONAL BOXES,

and their respective

MATERIALS,

that tell us something

about the main characteristics

of the city.

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1.
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" CREATIVITY "
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" THE GAME in the box"

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... The materials I used ...

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QR code content || VIDEO

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The video explores the concept of "creativity":
|| CREATIVITA' in italian ||
It plays on an anagram
(CREATIVITA' = TI CREA VITA || it brings you to life).
Creativity is seen as an inner movement,
a light-pulse, a scream in the silence.
The video has been shooted in the ancient theater of the city,
to promote its shows and its beauties:
in fact, it contains a tapestry
made by the famous painter "Il Perugino".
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2.
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" HISTORICAL MEMORY "
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- - - The representative materials of the concept expressed in this box, are part of the historical typical dresses

of the Medieval times, and represents different social status - - -

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QR code content || VIDEO
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The video shows ancient photos of the city

and the main events that left a sign in its history.

Città della Pieve, is a medieval village,

this is why I chose to use an "M" as a symbol, with a Gothic font.

It represents a sort of "time machine", which,

with its gears, recalls those days.

3.
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" PURITY "
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The citizens use to cultivate lots of

varieties of flowers to use their pigments

for a holy event called "Infiorata".

During that days they cover all

the streets of the city with

floral drawings as a

symbol of purity

in honour of Saint Luigi.

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4.
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" NATURE"
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QR code content || INTERACTIVE ACTIVITY
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An unconventional "colour palette"

made by the various natural elements

that compose the landascapes

around Città della Pieve.

These short clips captured all

the unperceivable details behind

the silent life of Nature.

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RED

in the green fields

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                                                                                                                       GREEN
                                                                                                            growing everywhere
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                                                                                                                        YELLOW
   like the honeybee
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                                                                                                                          BROWN
                                                                 of the olive trees
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5.
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" COMMUNITY "
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This box is "sound-sensitive".

By opening and closing the drawer,

the spheres with different sizes and textures,

will meet and "talk" to each other,

creating different "voices"

and different sounds.

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QR code content || VIDEO
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As well as a community

is made up of different people

with different personalities,

the same way

the soundtrack of the video

is composed by 3 different characters.

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" THE 3 CHARACTERS "
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They express three different emotions

(1. indifference|| 2. arrogance || 3. harmony)

telling the story and the
creation phases of a community :

- 1| The "sounds-characters" are
initially divided,

- 2| there is a first encounter
made of fights,

- 3| the final achievement
of the harmony between all
the elements.

All the sounds are made without
musical instruments,
with objects
and body percussions.

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6.
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" TRADITIONAL TASTES "
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QR code content | VIDEO
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Saffron is the typical product

of the City. The video is

a "visual poem"

made of sounds and

colours, that shows the details

of this amazing spice.

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THE CENTRAL BOX

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The central box

is a sort of totem with a

double function:

it guides the tourist with its

"how to use" instructions,

and it's made to collect

the feedbacks from the visitors.

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Feedback Totem
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This is just a first application

of "E-motion". But the project is a

universal platform

and it can be adapted to

any city or place

to higlight all

its interesting aspects.

A special thanks to the communication agency "Skylab Studios" (Rome) and the city of Città della Pieve for the collaboration.

E-MOTION // the emotional boxes

Owner

E-MOTION // the emotional boxes

E-motion is an interactive platform that will be able to reveal the intrinsic beauty of an area. The objective of the multi-emotional boxes, is t Read More

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