Brandywine Realty Trust welcomes you to FMC Tower and Cira Green at Cira Centre South, a vibrant locale and experience like no other. All are invited to live, work and play in Philadelphia’s first vertical neighborhood – stunning high-rise residences and extended-stay corporate suites, incomparable amenities and bright, open and inspiring work spaces high above the rest. You will never want to leave!
Two directions were started in corrordination with the strategy, user-experience, content and design teams from the ground up in short time. Both directions were journeys through the highlights of the high rise based around parallax scrolling and guiding the user through the page.
Project — Brandywine Realty Trust & FMC Corporation
Studio — The Archer Group
Creative Director — Michael Mayton
Art Director / Designer — Jay Ferguson
Year — 2015
Animation Sequence – Because this page was all based around a scrolling journey, I decided to show the initial scene in the main image area showcasing the three main tennats of my concept – Work, Live, Play. Below is just one of the three animations depicted in six steps.
Page Design – As the user scrolled down the page, the image carousels under each main section of the site would auto rotate on scroll. This would give the user a quick look at each of the main selling points before proceeding to the section below.
Thank you.
Project — Brandywine Realty Trust & FMC Corporation
Studio — The Archer Group
Creative Director — Michael Mayton
Art Director / Designer — Jay Ferguson
Year — 2015
Studio — The Archer Group
Creative Director — Michael Mayton
Art Director / Designer — Jay Ferguson
Year — 2015
