My first assignment at Bournemouth University was to design and prototype a disposable razor; the catch being that this razor had to designed as if created by a company whom wouldn't normally enter that particular market.
I'm at least 70% sure that Cadbury do not have a secret 'razor branding department', so I decided upon them as a brand to develop the razor from.
The aim was to be able to remove all of the branding from the product, and have the silhouette of the product alone communicate the intended brand: in this case the handle took a decidedly curvaceous, yet bold shape.
