MAI P&M Global Conference 2011
Makhteshim Agan Group is the world’s leading manufacturer and distributor of branded off-patent pesticides and the world's seventh largest company in the global agrochemical sector.
Squat New York branded its “Product and Marketing Global Conference”.
The challenge was to develop a graphic style that would reflect the goal of the conference which was to create an open communication channel between the headquarters and its global community of manufacturers and distributors.
Conference logo design process, based on the hexagon shape and the letters "P" and "M"
Color palette mood board
Conference schedule presentation
At the event