Client:
Concept, Art Department, Cal Poly Pomona
Concept, Art Department, Cal Poly Pomona
Objective:
Develop an identity for the university art department which consists mainly of graphic design students.
Design is the first to speak on behalf of a product or company. Rebranded to highlight that designers create this voice, while also giving the small department a voice on the university campus. Sought to unify the department majors by rebranding as “Art+Design” and carrying the “+” symbol throughout the identity.
Develop an identity for the university art department which consists mainly of graphic design students.
Design is the first to speak on behalf of a product or company. Rebranded to highlight that designers create this voice, while also giving the small department a voice on the university campus. Sought to unify the department majors by rebranding as “Art+Design” and carrying the “+” symbol throughout the identity.
Media:
× Branding, various applications: business cards, stationary, etc.
× 10-second, branding promo video, animate
× Brand Book
× Environmental design, mural & door signage
× Branding, various applications: business cards, stationary, etc.
× 10-second, branding promo video, animate
× Brand Book
× Environmental design, mural & door signage
Art Director:
Anthony Acock
Anthony Acock
