Govember Campaign
Branding, Web Design, Marketing, Social Media
Govember is an annual November campaign for Cru, a non-profit Christian missions organization that offers opportunities for students to go around the world.
As their Govember campaign was approaching, they wanted a new website that would compile resources from across the organization and beyond to serve students leaders and Cru staff as they plan to host Govember campaigns on their individual university campuses.
As their Govember campaign was approaching, they wanted a new website that would compile resources from across the organization and beyond to serve students leaders and Cru staff as they plan to host Govember campaigns on their individual university campuses.
Project Goal:
Create a brand identity & website that:
— Inspires and empowers Christians to impact the world in a variety of ways.
— Gathers a variety of resources and ideas as a one-stop shop online destination
— Appeals to college students and stands out among the often boring Christian graphics
— Inspires and empowers Christians to impact the world in a variety of ways.
— Gathers a variety of resources and ideas as a one-stop shop online destination
— Appeals to college students and stands out among the often boring Christian graphics
Target Audience:
Christians who want to empower others on their university campus to “live missionally”
— College student leaders. 18-23 years old. Gen Z. Diverse in gender and ethnicity.
— Cru Staff, interns, volunteers, and affiliates.
— College student leaders. 18-23 years old. Gen Z. Diverse in gender and ethnicity.
— Cru Staff, interns, volunteers, and affiliates.
