To develop a new supermarket own brand for mainstream market.

 

Packaging design, Identity, Brand design

 

At the heart of Market Perekrestok concept lies quality of its products and their selectiveness. Consumer can trust that products have been selected for them in the same way as one would select the products at the ‘farmers ‘market. 

The concept communicates each product through simple and stylish ingredient story, shot from the top on a white washed wooden table. Minimalistic and simple style of execution elevates each and every products to slightly more premium level.