Brand Identity
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BA (Hons) Prague College
2013
TASK
Design of Visual Identity for a traditional English pub.
SCOPE
Brand dentity, design, photography, print
SOLUTION
The root of the concept is a drawing of the George & dragon, which refers to old engraving technique done by modern technology. Historical and modern typefaces are used together to emphasise the contrast of tradition and history of the pub and the modern and elegant feel which needs to be brought in, to meet the 21st century brand’s needs.
